> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nextoriahub.tech/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Revenue, project health, team utilization, and campaign ROI — all in one dashboard.

## Overview

Nextoria Hub's analytics layer aggregates data from every module — projects, invoicing, time tracking, and content — into a set of pre-built dashboards designed for agency leaders.

No external BI tool, data warehouse, or ETL pipeline is required. All dashboards update in real time as data changes across the platform.

## Dashboard Overview

Access analytics via **Analytics** in the main sidebar. The default view shows a **workspace-level summary**:

* Total active projects and completion rate
* Monthly revenue (collected + outstanding)
* Team utilization rate (billable vs. total hours)
* Top-performing clients by revenue
* Overdue invoices and overdue tasks at a glance

## Revenue Analytics

Under **Analytics → Revenue**:

| Metric                | Description                                                         |
| --------------------- | ------------------------------------------------------------------- |
| **MRR**               | Monthly recurring revenue trend (last 12 months)                    |
| **Collected**         | Invoices marked `Paid` in the selected period                       |
| **Outstanding**       | Invoices sent but not yet paid                                      |
| **Overdue**           | Past-due invoices, grouped by aging bucket                          |
| **Top Clients**       | Ranked by total billed revenue                                      |
| **Avg. Payment Time** | Average days from invoice sent to paid                              |
| **Revenue Forecast**  | Projected revenue based on current pipeline and recurring contracts |

## Project Health

Under **Analytics → Projects**:

* **On-Time Delivery Rate** — % of projects delivered on or before the agreed end date
* **Budget Burn** — Planned vs. actual spend per project
* **Milestone Completion** — % of milestones hit on time across all active projects
* **Project Status Distribution** — Breakdown by `Planning`, `In Progress`, `Review`, `Completed`
* **Overdue Tasks** — Tasks past due date grouped by project and assignee

## Team Utilization

Under **Analytics → Team**:

* **Billable Hours** — Hours logged on client projects vs. internal work
* **Utilization Rate** — Billable hours ÷ total available hours per team member
* **Overtime Alerts** — Team members exceeding their weekly hour target
* **Capacity Overview** — Available bandwidth per role for the next 4 weeks

<Tip>
  Use the Capacity Overview to make smarter hiring decisions and avoid
  overcommitting before a project even starts.
</Tip>

## Campaign Analytics

Under **Analytics → Campaigns** (Growth + Scale):

Pull performance data from your published content:

* Blog: Google Analytics integration (sessions, conversions)
* Social: LinkedIn, Instagram, Twitter API integrations
* Email: Mailchimp / Klaviyo open & click rates
* Video: YouTube Analytics subscriber and view data

Each content calendar item surfaces its performance KPIs inline once the analytics integration is connected.

## Custom Reports

Available on Growth and Scale plans. Build a custom report with:

1. **Metrics** — choose from any available data point
2. **Dimensions** — group by client, project, team member, date range
3. **Filters** — narrow to specific clients, projects, or time windows
4. **Visualization** — bar, line, pie, or table
5. **Schedule** — export as PDF/CSV on a recurring schedule (weekly, monthly)

## Exporting Data

All dashboards and reports support one-click export:

* **PDF** — formatted report for client or leadership presentations
* **CSV** — raw data for further analysis in Excel or Google Sheets
* **API** — programmatic access via the [Analytics API](/api-reference/analytics) endpoint