Overview
Nextoria Hub’s analytics layer aggregates data from every module — projects, invoicing, time tracking, and content — into a set of pre-built dashboards designed for agency leaders.
No external BI tool, data warehouse, or ETL pipeline is required. All dashboards update in real time as data changes across the platform.
Dashboard Overview
Access analytics via Analytics in the main sidebar. The default view shows a workspace-level summary:
- Total active projects and completion rate
- Monthly revenue (collected + outstanding)
- Team utilization rate (billable vs. total hours)
- Top-performing clients by revenue
- Overdue invoices and overdue tasks at a glance
Revenue Analytics
Under Analytics → Revenue:
| Metric | Description |
|---|
| MRR | Monthly recurring revenue trend (last 12 months) |
| Collected | Invoices marked Paid in the selected period |
| Outstanding | Invoices sent but not yet paid |
| Overdue | Past-due invoices, grouped by aging bucket |
| Top Clients | Ranked by total billed revenue |
| Avg. Payment Time | Average days from invoice sent to paid |
| Revenue Forecast | Projected revenue based on current pipeline and recurring contracts |
Project Health
Under Analytics → Projects:
- On-Time Delivery Rate — % of projects delivered on or before the agreed end date
- Budget Burn — Planned vs. actual spend per project
- Milestone Completion — % of milestones hit on time across all active projects
- Project Status Distribution — Breakdown by
Planning, In Progress, Review, Completed
- Overdue Tasks — Tasks past due date grouped by project and assignee
Team Utilization
Under Analytics → Team:
- Billable Hours — Hours logged on client projects vs. internal work
- Utilization Rate — Billable hours ÷ total available hours per team member
- Overtime Alerts — Team members exceeding their weekly hour target
- Capacity Overview — Available bandwidth per role for the next 4 weeks
Use the Capacity Overview to make smarter hiring decisions and avoid
overcommitting before a project even starts.
Campaign Analytics
Under Analytics → Campaigns (Growth + Scale):
Pull performance data from your published content:
- Blog: Google Analytics integration (sessions, conversions)
- Social: LinkedIn, Instagram, Twitter API integrations
- Email: Mailchimp / Klaviyo open & click rates
- Video: YouTube Analytics subscriber and view data
Each content calendar item surfaces its performance KPIs inline once the analytics integration is connected.
Custom Reports
Available on Growth and Scale plans. Build a custom report with:
- Metrics — choose from any available data point
- Dimensions — group by client, project, team member, date range
- Filters — narrow to specific clients, projects, or time windows
- Visualization — bar, line, pie, or table
- Schedule — export as PDF/CSV on a recurring schedule (weekly, monthly)
Exporting Data
All dashboards and reports support one-click export:
- PDF — formatted report for client or leadership presentations
- CSV — raw data for further analysis in Excel or Google Sheets
- API — programmatic access via the Analytics API endpoint
