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Overview

Nextoria Hub’s analytics layer aggregates data from every module — projects, invoicing, time tracking, and content — into a set of pre-built dashboards designed for agency leaders. No external BI tool, data warehouse, or ETL pipeline is required. All dashboards update in real time as data changes across the platform.

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Dashboard Overview

Access analytics via Analytics in the main sidebar. The default view shows a workspace-level summary:
  • Total active projects and completion rate
  • Monthly revenue (collected + outstanding)
  • Team utilization rate (billable vs. total hours)
  • Top-performing clients by revenue
  • Overdue invoices and overdue tasks at a glance

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Revenue Analytics

Under Analytics → Revenue:

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Project Health

Under Analytics → Projects:
  • On-Time Delivery Rate — % of projects delivered on or before the agreed end date
  • Budget Burn — Planned vs. actual spend per project
  • Milestone Completion — % of milestones hit on time across all active projects
  • Project Status Distribution — Breakdown by Planning, In Progress, Review, Completed
  • Overdue Tasks — Tasks past due date grouped by project and assignee

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Team Utilization

Under Analytics → Team:
  • Billable Hours — Hours logged on client projects vs. internal work
  • Utilization Rate — Billable hours ÷ total available hours per team member
  • Overtime Alerts — Team members exceeding their weekly hour target
  • Capacity Overview — Available bandwidth per role for the next 4 weeks
Use the Capacity Overview to make smarter hiring decisions and avoid overcommitting before a project even starts.

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Campaign Analytics

Under Analytics → Campaigns (Growth + Scale): Pull performance data from your published content:
  • Blog: Google Analytics integration (sessions, conversions)
  • Social: LinkedIn, Instagram, Twitter API integrations
  • Email: Mailchimp / Klaviyo open & click rates
  • Video: YouTube Analytics subscriber and view data
Each content calendar item surfaces its performance KPIs inline once the analytics integration is connected.

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Custom Reports

Available on Growth and Scale plans. Build a custom report with:
  1. Metrics — choose from any available data point
  2. Dimensions — group by client, project, team member, date range
  3. Filters — narrow to specific clients, projects, or time windows
  4. Visualization — bar, line, pie, or table
  5. Schedule — export as PDF/CSV on a recurring schedule (weekly, monthly)

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Exporting Data

All dashboards and reports support one-click export:
  • PDF — formatted report for client or leadership presentations
  • CSV — raw data for further analysis in Excel or Google Sheets
  • API — programmatic access via the Analytics API endpoint