Overview
The Content Calendar is built for marketing-focused agencies that need to plan, produce, and publish content across multiple channels for multiple clients. It replaces standalone tools like CoSchedule, Notion content boards, and spreadsheet-based editorial calendars.
Views
Switch between views using the toolbar at the top of the calendar:
| View | Best For |
|---|
| Month | High-level planning and spotting content gaps |
| Week | Day-by-day scheduling and workload management |
| List | Detailed status tracking and filtering by assignee or channel |
Content Items
Creating a Content Item
Click + New Content or click any empty date on the calendar:
| Field | Description |
|---|
| Title | Working title of the content piece |
| Content Type | Blog, Video, Social Post, Email, Podcast, Ad |
| Channel | Where the content will be published (e.g. LinkedIn, YouTube, Newsletter) |
| Client | The client this content belongs to |
| Publish Date | Scheduled publish date and time |
| Assignee(s) | Writer, designer, or video editor responsible |
| Status | Idea, In Production, Review, Approved, Scheduled, Published |
| Brief | Rich-text field for the content brief |
| Attachments | Creative assets, research docs, or brand guidelines |
Content Statuses
The content production pipeline moves through these statuses:
Idea → In Production → Review → Approved → Scheduled → Published
Channel Management
Define the channels your agency publishes to at Settings → Content → Channels:
- Add custom channels (e.g. “Client X Blog”, “Agency Newsletter”)
- Assign a color per channel for calendar color-coding
- Set publishing frequency targets (e.g. “2 posts per week”)
Filters & Views
Filter the calendar by:
- Client — see content for one client at a time
- Assignee — see what a specific team member is working on
- Status — e.g. show only items in
Review
- Content Type — e.g. show only
Video items
- Channel — filter to a single publishing channel
Save filtered views as named presets with Save View — useful for per-client or per-team meetings.
Approvals Workflow
When a piece of content is ready for client review:
- Change the status to
Review
- Mark it as Requires Client Approval
- The client receives a portal notification
- The client can Approve or Request Revisions with a comment
- On approval, the status advances to
Approved automatically
Analytics Integration
Published content items feed directly into the Campaign Analytics module. Connect your publishing channels (Google Analytics, social media APIs) under Settings → Integrations → Analytics to pull performance data back into each content item automatically.
Content calendar analytics are available on Growth and Scale plans.
